Subliminal Advertising in Florence Council Race

 

First, while subliminal advertising isn't illegal, it can be unethical. Not sure what subliminal advertising is? It can range from hidden messages that are flashed on a screen to the more open, and somewhat ethical, use of the color red to create excitement.

If a candidate shows you pictures of humble beginnings and omits a very upper middle class current lifestyle, this can subliminally influence the electorate to think he's a man of the people, someone who will vote to protect the common man from the greedy business interests.

Many didn't understand our reference to the appraised value of candidate Jackie Hendrix's home. No where has he shown the voters how he lives today, but he has certainly shown the public pictures of his family's abode from a generation ago.

Not only that, Hendrix has told the voting public what his ancestors have done. We've always found such tactics reprehensible, even though we've had a cousin who once did so (he didn't win).

Let's look at Hendrix's current conduct in voting to help certain businesses while refusing to assist veterans (which he professes to support). If you live in District 2, you have two great choices - River Zurinsky and Gunner Ford.

We invite you to look at both River and Gunner and compare their ideas, lifestyles, and actions to those of the appointed Hendrix. The upcoming municipal election is an important one - choose wisely. We fought off unelected representation in 1776; let's do it again in 2025.