A Sheffield parent asked us how City of Sheffield schools had the funds to install a Lamar electronic billboard near O'Neal Bridge. The parent also asked why the sign displayed various city landmarks, rather than schools:
These are two very interesting questions; however, this isn't what struck us as odd. In looking at the system's Facebook page, SCS District, we discovered a second page described as un-official, City of Sheffield Schools.
Is there a problem with this? Yes, many people who want to commend or simply mention Sheffield City Schools go to the unofficial page since that's how they intuitively key it in. The SCS District page never sees these commendations/remarks.
Perhaps the Sheffield City Schools page could add the word "unofficial" to its title?
Returning to the Lamar billboard, we also wonder who paid for the massive electronic sign and why four out of five images have nothing to do with the school system. Readers, any ideas?
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Lamar owns the BillBoard, charges for the ads. Where the board is, Lamar may be renting or leasing that piece of ground......I think
ReplyDeleteVery interesting. We imagine it is high dollar advertising.
DeleteMust be worth it...
ReplyDeleteGets high dollar results. Very effective advertising.
ReplyDeleteWe know Sheffield schools compete with private institutions, but would a picture of city hall really influence parents one way or the other?
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