City officials in Muscle Shoals have jumped into the game, recently giving away about $1 million in incentives to regional and national retailers picking the growing city for their next location.
Incentives package
Since 2013, the Muscle Shoals City Council has approved the return of up to $950,000 in sales tax collections and about $50,000 in site improvements. The incentives were offered to four developers through a 50-50 sharing of the city’s municipal sales tax collections generated by approved businesses.
The idea is these companies, with their branding power, will draw new consumers to the city, and new money into the city’s coffers. The sales tax revenues generated help offset the incentives offered, according to officials.
Mayor David Bradford said in putting together the redevelopment plan for the Woodward Avenue area of Muscle Shoals, city leaders pulled pieces from several different but similar incentives plans to come up with a formula he thinks works for Muscle Shoals.
The plan requires $1 million in annual sales, a business history and employment projections. The incentives plan is capped at $250,000, or five years of rebates, whichever happens first.
This is done to make sure the city is getting more than it is giving in these deals, Bradford said.
Muscle Shoals also requires any retail business that asks for a tax break must be a nationally known company. Mom-and-pop businesses are left out because they can’t showcase successes in other markets.
“Each of these is looked at individually,” Bradford said. “It seems to be working, but they are considered by the (city) council on a case-by-case basis.”
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